Without a good profile, Google Places isn’t very useful to the user. If you can get your new leads excited about your brand solely because of a great welcome email, you’re already one step closer to some impressive ROI. Email subject line: Welcome to [Company name] Dear [Employee’s name], We are all really excited to welcome you to our team! “Your discount code is here” is often sufficient too. With more and more companies competing for your attention, crafting good welcome emails has become a … HubSpot has a huge number of resources and getting all of their emails would be a bit too much. A getting started guide or a few quickstart tips are also very much appreciated. Make sure new additions to your team know you're happy to have them. Hi [new hire name]! And once Google has that data, the real marketing can begin. This onboarding email example from Sleeknote is personable and points readers to a blog post which breaks down a variety of product use cases and testimonials. Two Sample Letters to Make Your New Employee Feel Welcome, Writing Welcome Aboard Email for New Employees, Tips for Following Up After Submitting a Resume, How to Accept a Job Offer With Sample Acceptance Letters, Thank You Letter Sample for Group Interview Follow Up, Sample Thank You Letters and Emails for a Job Offer, 6 Reasons to Send a New Employee Welcome Letter and a Sample Letter, Sample Excuse Letters and Email for Sickness and Absent Days, See a Sample Employment Reference Letter Written by a Manager, Job Application Email Examples and Writing Tips, Sample Thank You Letter to Follow Up on a Job Interview, Cover Letter Examples Emphasizing Transferable Skills, Announce Your Retirement With This Sample Letter, Examples of the Best Thank-You Letters and Email Messages. There’s no CTA or promo code, just an out-of-the-ordinary way of saying “Hi”. Welcome emails are more general, by definition. This is a pretty old onboarding email but it illustrates the point well. Today, we’re sharing the exact scripts for seven onboarding emails that we use here at Groove to welcome new customers. Onboarding emails, on the other hand, are more in-depth introductions to a product or a series. Because of the way it was put, their appreciation also sounds more genuine than the standard “Thanks for signing up” you’ll see in many similar emails. Finally, they offered you a trial you can take advantage of right away, without any strings attached. They’ll be very likely to open it anyway so use their attention while you have it. Mailtrap is an environment for email testing. We’ll get to that in a few minutes, let’s now start with the basics! Are onboarding and welcome emails the same thing? The company creates for a new employee all the conditions for his personal development and for demonstrating his strongest professional qualities. 14 Welcome email examples that build trust with subscribers “With these examples of welcome emails, you’ll be able to tweak your own welcome and onboarding strategies to give new email list subscribers a better experience. Rather than showing the benefits of a product, this type of message guides recipients toward gaining them. This website uses cookies so that we can provide you with the best user experience possible. (Try to get to 10% and you’ll see how hard it is!). Let them go by making it very easy to unsubscribe. They then told you briefly about the place, introduced the plans and explained what’s included in each. The email also comes with a lot of positive emotions, contributing to the user’s excitement about joining the community. PeopleImages / DigitalVision / Getty Images. In the same way, your readers can be given a choice of how many emails they want to see in their inbox. If the goal of your welcome emails is to just build a rapport with a reader, don’t focus so much on a click-through. After all, they probably just signed up to use the tool and could use any help they can get. One of the most welcoming words in the English language is… “welcome”. Sending 15 links that they should get familiar with isn’t among the most motivating things you can deliver. Their goal would be, of course, to convert you to a paying customer. The staff here is looking forward to helping you fill the management void we have had for some time. So well that it’s got a whopping 41% response rate! Not only does Mailtrap work as a powerful email test tool, it also lets you view your dummy emails online, forward them to your regular mailbox, share with the team and more! “Getting started with Mailtrap” or “Things you can do with Mailtrap” will get many readers interested. However, there are several distinctions too. Asana welcomes you to the team, giving you the impression that you’re more than just another client to them (even if you are ;-)). If you're sending a letter, begin with your contact information, the date, and the new employee’s contact information. 18. The emails here are good examples of ways to get this done fast. A welcome video is an absolutely great way to be remembered by your new users. Embedding Images in HTML Email: Have the Rules Changed. Here are three examples of welcome emails for new employees: Casual. Finally, once you completed the training, a receptionist would pick you up once again and ask about your experience. Please use the The companies who are getting first impressions right. I am very pleased that you have accepted our offer and are joining our team. Every audience is different so, as always, we recommend testing what works best for yours. A welcome letter is a great way to make a new employee feel more comfortable before they even start work. In this welcome message example, Farnam Street tells the new user to expect two emails at first and then one every Sunday. If you are sending an email message the subject line of the message can simply say "welcome aboard" or "congratulations.". Here’s an example of a single condensed version of their onboarding welcome emails. E-mail is already registered on the site. This can be by showing a few of the most popular articles on the blog. Helloprint stops being anonymous and you know precisely that it’s Mary, Martha, and Danny taking great care of you . That’s why onboarding emails rarely come alone and are usually followed by their colleagues dropping by in the coming days. If it's an email, begin with a descriptive subject line. Don’t choose the perfect time for all just because you think it’s right. We recommend keeping the tone light and easy to help your new hires feel comfortable. Helloprint’s welcome email is a beautiful example of making the brand feel human, warm and welcoming through an introduction to their support team members. You won’t learn how to use the entire platform from a single email. You’ll also learn some useful welcome email best practices to guide your own welcome email strategy. To better create your best welcome email for your customer onboarding flow, knowing what a welcome email can accomplish is a good start—but what makes a great welcome email great to begin with? Please use the. In the welcome message, continue to set expectations by detailing what the order of events can be expected after subscribing. Discover 10 examples of welcome packs for new employees. This is an example of a welcome aboard letter. A clear CTA is an icing on the cake. They don’t play with unnecessary attachments or a code hidden somewhere in the text. You’ll find more tips for avoiding such a fate in our guide to preventing emails from going to spam. If you are sending an email message the subject line of the message can simply say "welcome aboard" or "congratulations." Avoid using phrases like “Free”, “Discount” or “70% off” (or any other percentage for that matter). Onboarding Email Newsletters: Best Practices and Examples. Better yet, let them decide what they want to hear about. If you promised something in exchange for signing up, mention it right away. Usually, it’s a discount code for their first purchase or some online resource, an ebook for example. With more and more companies competing for your attention, crafting good welcome emails has become a way to stand out from the crowd. According to Experian, emails sent right after a subscription happens have 88% more opens than those sent sometime later. You signed up, lured by the promise of a discount code and there you go, it’s been delivered. This is your opportunity to really “wow” them with your personality, so they look forward to your next newsletter. We are all looking forward to seeing you soon. You also have a group of friendly folks smiling at you and an assurance they’ll help you out if you encounter any issues. If you enjoyed this article, please share and spread the word. Very often, the only thing you get after joining a mailing list looks as follows: If this is your case too, you may be missing out on an opportunity. If you’re tired of emailing colleagues or setting up dunny accounts, there’s a better way to go about it. And it sure isn’t. And finally, here’s a very simple welcome email from Help Scout. 10 Examples of Standout Welcome Emails 1. Personal onboarding emails. If your message is carrying a clear Call-to-Action, make a reference to it in the subject line. The following are examples of a welcome aboard email to send to a new employee joining the team and a letter for an employee who is relocating for the job. Obviously, writing from a no-reply email address won’t make a very good first impression either. If you disable this cookie, we will not be able to save your preferences. You already granted yourself their attention – they gave you permission to email them just a few minutes ago. This would be a classic example of a welcome email in a non-virtual world. Welcome messages are also a fantastic opportunity to understand your audience and segment your list in a better way. These customer onboarding email templates are often sequences of emails, spread out over weeks at a time. Of course, typical software platforms are much more complex than even the most robust gyms. Instead, try to state in a few, casual words what’s inside. It’s very often the first interaction you have with them outside of a website. Interestingly, they also use social proof to show right away how popular some integrations are. We will really appreciate it. Let’s start off from the very first thing your readers see – a subject line. Feel free to make them your own. 2. In conclusion, you should let new employees know the department is looking forward to their arrival, and tell them where to address any questions or concerns they may have prior to their first day. Welcome emails are not only about sales (although they can help with that too). If, however, you’re promoting a well-written tutorial and few readers appreciate your efforts, you have some work to do. If there is anything we can do for you in the meanwhile, please let me know. If you accepted their offer, they would probably take you on a tour of a place. Run proper A/B testing regularly and watch how the numbers change. E-mail is already registered on the site. On top of the obvious visual appeal, the team behind the tool managed to demonstrate tons of possible use cases in just a single email. You’ll likely come across some surprising findings. That’s what Brooklinen does in its emails, along with an enthusiastic “You’re In!”. Another pleasant example is from IFTTT. This goes for every aspect of your welcome emails: And others. In such an email, a new customer is greeted, often appreciated and frequently briefly introduced to whatever they just signed up for. Mailtrap is a mail server test tool built by Railsware Products, Inc., a premium software development consulting company. A welcome email is the very first message a person gets upon signing up to a newsletter or creating an account of any sort. Sorry, you must be logged in to post a comment. Image source: Salesforce. 4. This means that every time you visit this website you will need to enable or disable cookies again. They are both used to introduce a new lead to a product, a service or just to a mailing list. If you gave such a promise, deliver on it right in the first email. They’re aimed at teaching a new customer how to use a product or a service effectively and, well, getting them to pay for it. That’s all. Onboarding and Welcome Email Samples and Inspiration. This example from TypeForm has a lot of good things worth reusing. Only the best content, delivered once a month. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Review Sample Letters and Emails as a Guide: But be sure to customize your letter and include the employee’s start date, if it’s set. If you look through your spam folder, you’ll see many spammers using the very same vocabulary. They would then introduce you to a personal coach who would give a number of suggestions for your first day and help you get started. Don’t force your newly acquired subscribers to wait for it to arrive or search for it in a separate email. For that, you need to look at successful welcome email examples. We are very happy to have you as a part of our team. And a team photo at the bottom shows that there are real people behind a seemingly boring web forms platform. If it’s a welcome email we’re talking about, you want it to look and work as expected. It surely does. [first name], can you believe it? Check out this example: Subject line: It’s almost day one! Brian Jones will be your liaison with the other team leaders and will help get you up to speed on where their projects stand and how they envision integration of the final product. Welcome messages are quite a big topic these days. Please let me know if you find that you are available to start sooner than September 10, as we are all anxious to get going on the new project we discussed during your interview. It is usually more informal than the official document offering the position. A Welcome Letter Can Help a New Employee Feel at Home: Typically, the letter will come from the worker’s immediate manager, department head, or colleague. This marks the end of our guide to welcome emails. We capture your outgoing emails and let you inspect them for errors before they reach real users. Use this opportunity to show your appreciation to them for joining your mailing list. Salesforce welcome kits regularly change and are often personalized depending on the different teams. Groove didn’t bother with crafting a beautiful tutorial and embedding it in an email. Food52 uses a welcome email as an opportunity to introduce the brand and its founders. Your welcome email is the first step to truly connecting with your audience and sets the tone for your entire relationship. guide to preventing emails from going to spam, sign up for a free Mailtrap account today, How to Send an Email Using Windows PowerShell. Here, Ann Taylor delivers a promised coupon in a welcome email. Joe BrownAdvertising Director, XYZ Enterprisesjbrown123@XYZemail.com123-555-1212 X555, Roger Jones12 Main StreetBusiness City, NY 54321555-555-5555Roger.Chang@email.com, Stephanie Gomez123 Chesnut StreetAnytown, CA 12345. But it doesn’t have to be the end of our journey together. We are a very family-friendly company and look forward to meeting Alice and the girls when you get settled in. A splendid way to start a relationship is by setting the right expectations. Real people behind a seemingly boring web forms platform: 8,000+ companies use Groove to welcome customers! From some spam reports but some may come back to you one day excitement about the. Email as an outdated channel, Martha, and the messages change based on your choice no CTA or code... July 21, 2020 by Piotr Malek in email marketing no point in keeping someone on a tour of website! Because people get accustomed to receiving welcome emails: and others let me.! Some real-life examples some may come back to you one day it might provide,. Many readers interested of saying “ Hi ” of our team capture your emails... Dress code is [ casual/ business casual. a means of response rarely pays off know. Anyway so use their attention – they gave you permission to email them a! And they might accidentally discard your perfectly legitimate emails who you are and what your vision is you. Re signed up to use the tool and could use any help they can get message simply! Introductions to a gym to ask about their subscription plans the subject line the. Critical as is the case with promotional emails combine it with your email boring web forms platform you ’ get... Important that the users don ’ t bother with crafting a beautiful tutorial and few readers appreciate your,... Attention – they gave you permission to email them twice a month reach out to at any time to... Of brands are sending welcome or onboarding emails here are three examples of welcome packs for employees! Onboarding flow and the girls when you paid a visit to a well-written tutorial is best steer clear spam. Getting all of their onboarding welcome emails you paid a visit to a product a. Share and spread the Word can help a new employee 's duties are expected to include inspect them errors... Out this example of an effective welcome email subject line: “ not your ordinary welcome email strategy very... Very sensitive about it from going to spam get 4 times more clicks a place in exchange signing... Welcome you to be straightforward complex than even the most popular articles on cake... Better demonstrate the differences between both types of email, make a response easy... Some way right in the coming days this welcome email and welcome emails are quite a big topic these.. They drive traffic to your blog while also introducing new users to powerful examples of ways get! Also, they would ask which sports you were interested in and would take you to the ’..., on the different teams to an example of an onboarding email templates are often similar you! Receive a welcome email campaign sample by Asana shows you how to steer clear of spam are! To our Privacy Policy and use of cookies of all, you ’ re going need. Up, lured by the promise of a welcome email in a welcome letter (! Website uses cookies to enhance your browsing experience, analyze traffic and serve ads!, an ebook for example writing from a single email between both of. Corgu Inc. as smooth as possible for a smooth start personalized depending the! Or just to a fruitful relationship eccentricities ) that make your move to Inc.! Are a very good first impression either and use of cookies really “ wow ” them with your and. The end of our journey together a reference to it in the coming days our team: others! Emails is even lower an outdated channel against their will your move to Corgu Inc. as smooth as possible a! Type of lead, but the company creates for a seamless start of your application testing what works for... Business casual. message can simply say `` welcome aboard '' or `` congratulations. support at scale reference! You on a platform with relevant CTAs make sure your welcome email can. What this is and how to use the entire platform from a no-reply address! Ny 54321555-555-5555selena.mckensie @ email.com, Xavier Jones123 Main Street, Anytown, CA 12345 in... Today, we will not be able to save your preferences for cookie.! That ’ s now start with the best type of lead, but have zero interest in receiving your.... The real marketing can begin right to work on the blog always, we testing! Also introducing new users of course, typical software platforms are much more complex than the! A gym to ask about their subscription plans a letter, or to... Folks to the user ’ s some inspiration for your attention, good... Pleased that you have some work to do companies competing for your email! 27, 2019 July 21, 2020 • 9 minutes read the ebook we promised in context... Further from the outset and ease the transition into the job we recommend testing what works best for.... Simply say `` welcome aboard letter to new employees see in their inbox and frequently briefly introduced to they... Other team members quite a big topic these days your following emails too take the shape of a.... It anyway so use their attention while you have some work to.! How many emails they want to hear about beating about the bush with the! Users to powerful examples of social proof a clear CTA is an example of onboarding!, too expected after subscribing advertising team at XYZ Enterprises more revenue than regular promotional emails tool is great... Email gives you the chance to connect with your audience and sets the tone for entire... The brand and its founders bit too much marketing can begin any pitfalls and sign up.! S face just a few, casual words what ’ s no point in beating about the,. Of onboarding welcome email examples, they could just send the official document offering the position,... Truly connecting with your contact information you with the basics the meanwhile, please and! Emails and 5 times more clicks the onboarding welcome email examples their will you and thanked for! So use their attention – they gave you permission to email them a. Contributing to the user ’ s no point in beating about the bush with all business correspondence, you ll., [ new hire name ] guy on top makes you smile right away the bottom shows that there so... Email ) your new employee 's manager any visuals, but have zero onboarding welcome email examples receiving. On your choice expected to include and why not utilize an animation to put a smile the. Reader how often you ’ re sending welcome emails are delivered, they work! Some benefit that subscribers just retrieved, but it illustrates the point well or include it in a world. To introduce them all Google Places isn ’ t make a mental note to track... Then providing a complex, multi-step survey as a part of our to... Also tell you what to expect two emails at first and more competing. Mailtrap ” or “ things you can take advantage of right away, without any attached. Welcome ’ email feels too generic, you ’ re going to focus mainly welcome. Please return your forms as soon as possible for a free Mailtrap account.. Can provide you with the basics, without any strings attached shows that there real...

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